Custom software · powered by the AI era
Your business deserves its own software.
AI has rewritten the rules. Completely custom software – built around exactly how your business works – is finally within reach. Own the software that your business runs on.
Working software in weeks, not years. For under $20,000.
85% of clients keep building with us after launch.
The shift
The era of off-the-shelf is over.
For decades, custom software meant six figures and a year of waiting. So most companies settled – bending the way they work to fit generic tools built for everyone and no one.
AI changed that, permanently. In the hands of experienced senior engineers, it does in weeks what used to take a team a year. The barrier that kept custom software out of reach for all but the largest companies is gone.
The question is no longer “can we afford custom software?” It’s “why are we still running our business on someone else’s?”
Why your own software
Software that fits your business – not the other way around.
When software is built around how you actually operate, it stops being a cost and starts being an advantage.
Built for your workflow
No workarounds, no paying for features you’ll never use. Every screen, every click, designed for exactly how your team works.
You own it
An asset on your side of the table – not a rental that raises its price every year. You own the code, the design, everything.
A real edge
Competitors on the same off-the-shelf tools can’t do what software made for you can. It becomes a moat, not just a tool.
What we build
The software your business runs on.
Not another app to sell to your customers – the internal systems your team lives in every day. The operations, back-office, and workflow software that quietly runs the whole company.
Most businesses hold this together with spreadsheets, manual steps, and a stack of generic tools that almost fit. For decades that was the only option – software built for exactly how you work meant a six-figure project and a year of waiting. In the AI era it doesn’t anymore, and that changes everything for the systems no off-the-shelf product will ever truly understand.
AI-first
We build AI-first software.
We don’t bolt AI on as an afterthought. We design custom AI into the heart of your software – so it can do things off-the-shelf tools simply can’t.
Automate the busywork
Hand the repetitive, time-eating tasks to AI built into your tools.
Surface hidden insight
Turn the data buried in your business into decisions you can act on.
Move faster than rivals
Do things competitors stuck with generic software simply can’t.
The plan
A complete, working piece of custom software. Under $20,000.
We’ve turned a sprawling, unpredictable process into one clear plan – with a fixed price and a fixed timeline.
- Requirements gathering — $5,000. Three weeks scoping your software, paid in two halves of $2,500. You put the first $2,500 down to begin.
- Development — $12,000 / month. A focused six-week build = $18,000.
- Proceed to build and the full $5,000 is credited – so all in, you pay $18,000.
Your entire risk is that first $2,500. If we can’t commit to a six-week build you’ll be happy with, you stop there and owe nothing more – you’re never on the hook for the second half.
From idea to working software
3 weeks planning + 6 weeks building · starts at $2,500
How it works
From idea to working software in nine weeks.
Requirements Gathering · 3 weeks
Up to five working sessions where we map out the highest-value software we can build for you – prioritizing the problems that matter most and shaping the scope to fit the six-week build. You leave with a build-ready plan.
Development · 6 weeks
We build it. A focused six-week sprint at $12,000/month brings your custom software to life and into your hands.
The assurance
Your entire risk is $2,500.
Requirements gathering is $5,000, split into two payments of $2,500 – and you only put the first $2,500 down to start. If we ever conclude we can’t build something in six weeks that will make you happy, we’ll tell you – and you won’t pay another cent.
That’s a promise we can make because of how we work: most projects run over because scope is set before anyone checks if it’s realistic. We do it the other way around – during requirements gathering we design your software to fit the six-week build, which is why we can assure it gets done, on time, in virtually every case.
Where it starts
Maximum impact, in six weeks.
Almost any business can solve a real set of its biggest problems with custom software in six weeks. The art is in the planning: we prioritize the work that delivers the most value and shape it to fit the six-week build – so you get maximum bang for your buck.
And it rarely ends there. Most of our clients come back to move more of their business onto software built for them – piece by piece – until their tools finally fit the company, instead of the company bending to its tools.
Proof
Software we’ve already built.
AVX Returns
B2B software on a tight timeline
Read the case studyAce Pump PTP
Durable software to run in the field
Read the case studyRaising Families
Fully customizable app in record time
Read the case study…and many more. These are just a few of the systems we’ve designed and shipped.
Questions
Good to know.
We build all kinds of business software. Our specialty is internal, in-house tools and B2B software – the systems your business actually runs on.
It doesn't need to be. In requirements gathering we prioritize the set of problems that deliver the most value and shape them to fit the six-week build – maximum impact for the investment. From there, most clients keep going, moving more of their business onto custom software piece by piece.
Experienced senior engineers, dramatically amplified by AI. The AI era didn’t just make custom software worth considering – it lets a seasoned developer build in weeks what used to take a team months. You get senior-level craftsmanship at a speed that wasn’t possible a few years ago.
We design everything in-house, no need to worry about finding a designer.
You own it. Everything we design during requirements gathering is yours to keep. If you ever decided to build it with someone else, you could take those designs and walk – there’s no lock-in.
Generic tools make you bend your business to fit them. Custom software fits your business – and now it costs far less than it used to.
Requirements gathering is $5,000 – half to start, half when it’s complete. If you move into development, that full $5,000 comes back to you: we split it as $2,500 off each of your two build invoices ($12,000 for the first month, $6,000 for the final two weeks). All in, you pay $18,000.
We host your software for a minimal fee on top of our actual cost. Because we manage the servers, we’re always watching them – and if something ever goes down, we jump on it and fix it at no extra charge.
Get started
Find out what your business’s own software could do.
You start with a $2,500 deposit – half of the $5,000 requirements fee. If we can’t commit to a six-week build you’ll be happy with, that’s where it ends and you owe nothing more. Move ahead, and the full $5,000 is credited to your build – so all in, you pay $18,000.